“Busy” is one of the most common answers you hear when you ask teams how things are going. Teams are busy. In fact, many teams are too busy. But here’s the real problem: they’re not always busy doing the right things. Over the summer, while working with clients, I started thinking about how to address this pattern. Again and again, the issue wasn’t effort or capability. It was where time and attention were actually going. That led me to a simple way of categorising work into
